Facebook: Intermediate Topics for Business

Effective Facebook marketing is about creating and sharing valuable, brand-specific content that tells your story to your target audiences - you already know that, right? Let me guess - you’re comfortable with Facebook and ready to learn the "magic tricks" you need to know to really make your Facebook for Business page SPARKLE. You’re ready to get your followers regularly engaging with you to help you market your business, and excited to FINALLY learn how to create and target ads for the lowest budget and the most impact. (Am I getting close?)

In this workshop, you will to learn the tactical and (hands-on!) technical tips you need to build your network exponentially, create a steady stream of brand-specific content, and understand what your Facebook for Business Insights are REALLY telling you. (Plus, you’ll get answers to all those Facebook questions you've been DYING to ask.) It’s time to make the most of Facebook time and energy to engage more of the people who matter most to your business!

In this workshop, you will learn to:

• Understand Facebook for Business Insights so you can strategically build your following and create more engaging posts based on REAL data.
• Embrace more advanced strategies for managing the technical, tactical, and tribe-building aspects of Facebook for Business.
• Manage it all including scheduling posts, tagging, and engaging with other business pages.
• Create a set of brand-specific content topics that will help you stay focused, interesting, and relevant on social media.
• Define one of your target audiences more clearly and understand how to provide them additional  value, engage with them consistently, and speak using a voice that they will listen to on Facebook.
• Use Facebook Advertising and Boosted Posts more effectively.

MEET OUR PRESENTER:
​Abbie McGilvery, Social Media Strategist/Owner, From The Nest

Abbie helps individuals and organizations get focused on their marketing goals, plan for growth, and figure out how to best use their authentic voice to match their products or services with their audiences’ needs and desires. She's been called a Marketing Maven and a Networking Expert, but prefers to think of herself as a creative "social media scrapbooker" with a focus on helping business owners and organizations build brand visibility and tell their stories on social media channels. Working one-on-one, she serves as an adviser, guide, and mentor for the people she works with. She enjoys speaking, bringing together groups of brave people, inspiring others to tell their stories out loud, and watching creative people SHINE!